Seth Godin’s book, “Linchpin, Are You Indispensable”, offers an interesting note: “As we go lower down the totem pole, though, management assumes less pay == less humanity.”
In other words, the top of the corporate chain is allowed great freedom and latitude on directions and decisions, whereas the munchkins should simply follow directions in almost a robotic manner.
The waterfall model of development fits this less-than-human way, which to no great surprise, has been found to be a failure. The market has rejected waterfall, most likely by rewarding its lack of valued progress by choosing alternatives.
Seth defines art as effort that changes people.
Agile encourages “art” in that every member of the team is encouraged to change the team! Or the product, or the process. The empowerment harnesses each individual’s capabilities for the common good of the team.
If you, your team or your company doesn’t have “art”, then it’s easy for consumers to replace you, your team or your company. When a customer’s reaction to your art is: “Wow!”, then you’re on a roll. Agile positions your success in delivering art.
Art is value.